- Marketing & Positioning
- Public Relations / Social
- Website Design
- Sales Collateral
Wallenpaupack
Brewing Company
About the Brewery
Founded in 2017 by Rebecca Ryman, Wallenpaupack Brewing Company is a world-class brewpub with 2 locations located in the Pocono Mountains (PA).
An impressive operation and a beautiful brewery, they turned to Bolide Communications to help take them to the next level in awareness; far beyond the immediate vicinity of PA-baed coverage.
Process Steps
1
We began by defining a brand narrative to effectively tell the Wallenpaupack story. What sets them apart from all the other breweries out there?
We needed something to capture the essence of the brand and reinforce that message through all consumer touchpoints.
2
Working quickly, Bolide Communications created a brand pyramid and aligned the messaging with ownership.
From there, we quickly created sales collateral materials and began working on a new website.
3
Simultaneously, we reached out to various media and social media influencers to drive awareness of the brand and its proposition.
We later designed other sales materials including a newly designed tap handle for on-premise locations and the brewery's taprooms.
Brand Positioning
BREWED WITH LAKE AFFECTION
Bolide Communications worked with Wallenpaupack Brewing Company for over 4 years (including through the pandemic). We created a variety of point of sale and social media content for the brand, and did extensive outreach to achieve national media attention for the brand.
