Artisanal Imports is the exclusive US Importer for a variety of award-winning beers, one of which is iconic heavy metal band IRON MAIDEN’s Trooper, produced by Robinson’s Brewery in the UK.
In 2022, IRON MAIDEN set out on a world tour and were coming to the United States – a ripe opportunity for Artisanal to build a marketing and sales program to sell more Trooper Beer.
In addition to helping Artisanal build new sell sheets for limited releases and commemorative box sets, Bolide Communications put together a variety of point of sale materials and other assets to entice bars to join the “Bar Alliance.”