Driving Beer Sales with Collateral Materials, Website, Social Media & Public Relations
Background
Swinkels Family Brewers Imports (previously Latis Imports) is the US & Canadian importer of premium beers including the iconic RODENBACH, LaTrappe, PALM, Hollandia, Bavaria and Habesha beer.
Its website was outdated and broken – the beer finder continually crashed, leaving consumers at a dead-end when trying to find and purchase beer, locally. Still, retailers and wholesalers were reliant on the back-end which included images, packshots and sales collateral materials.
Bolide Communications redesigned the site with a focus on consumer path-to-purchase. The beer finder was fixed and integrated into the site, and Bolide Communications built out e-commerce partnerships so that consumer everywhere in the United States were able to find and buy the beer.
Old Homepage
Custom Website Features
- Active beer finder to locate product at on-premise and off-premise locations
- Digital image library for sales team to download and access sell sheets, logos and more
- Brand pages to showcase depth of product portfolio and uniqueness of brands
- E-commerce partners to purchase directly online
Marketing Collateral
- Bolide Communications worked with SFB Imports for a number of years creating sell sheets, advertising materials, shelf-talkers, POS, tap handles and more.
- We also handled PR and social media for brands. Below is a sample of some of the work completed.
