GETTING “HAPPY” WITH SCHÖFFERHOFER
Schöfferhofer beer is a delicious blend of 50% authentic German hefeweizen combined with various flavors. Bolide Communications has been working with the brand for several years now, handling lifestyle public relations surrounding its flagship beer (grapefruit) and all product innovations over the years including:
- Pomegranate (launched in the middle of winter in the Pacific Northwest!)
- Passion Fruit
- Happy Pack (four-flavor pack)
- Juicy Pineapple
- Watermelon Mint
DRIVING MEDIA COVERAGE
Bolide Communications is constantly thinking up new angles and ideas to keep the brand relevant and in the news. We are proud of our track record of boxing and sending beer to media all over the country.
We normally include clever pitch letters and other relevant content in the box, keeping with a theme surrounding summertime fun and “happiness” (brand proposition). We have done sends for pairing the beer with favorite Halloween candy, pool parties, tropical escapes and many more creative initiaitves.
We invite you to talk to us to see the type of media coverage we get year-over-year including lifestyle television, print and online coverage.
SOCIAL MEDIA
Bolide Communications also did extensive outreach to target key social media influencers around the Pomegranate launch which was a big success in generating attention for the beer, as well as the formulation of numerous cocktail recipes.
