SANTA CLAUSTHALER COMES TO TOWN
THE FIRST-EVER NON-ALCOHOLIC HOLIDAY BEER
A PIONEER IN THE CATEGORY, CLAUSTHALER HAS A 40 YEAR HISTORY OF MAKING EXCEPTIONAL NON-ALCOHOLIC BEERS AND ARE COMMONLY CITED AS AMONG THE BEST TASTING IN THE CATEGORY.
IN DECEMBER 2020, THEY PUT OUT A LIMITED EDITION HOLIDAY BEER – THE FIRST OF ITS KIND (DURING THE PANDEMIC).
OUR OBJECTIVE WAS TO GENERATE AWARENESS IN KEY MARKETS TO EXCITE WHOLESALERS AND RETAILERS, WHILE REINFORCING THE BRAND’S STATUS AS BEING THE PIONEER OF NON-ALCOHOLIC BREWING.
RESULTS
+50 MILLION MEDIA IMPRESSIONS
AMONG LIFESTYLE & TRADE MEDIA
PRODUCT SOLD OUT EVERYWHERE!
SUCCESSFUL LAUNCH IN THE USA LED TO GLOBAL CAMPAIGN AND THE PRODUCT IS NOW PART OF THE REGULAR ANNUAL ROTATION OF CLAUSTHALER BEERS.