Cooking Up a New Website for Pastorelli Food Products
(work is in progress…)
Background
Pastorelli Food Products® is a 5th generation family business that creates custom formulation products, private label offerings and retail canned tomatoes, vinegars and oils. Based in Chicago, they’re a food institution – dating back to 1927. They turned to Bolide Communications to redesign their website, page-by-page and this project remains a work in progress.
The first two assignments completed, we were tasked with revamping their Private Label and Custom Formulation pages.
Their old website was outdated and doesn’t convey the joy that freshly-picked tomatoes bring to all the foods we enjoy. The new pages are vibrant and visually appealing – hopefully making visitors hungy!
Now, We're Cooking...
The old website was mostly static and matter-of-fact, but as a bona-fide “foodie,” I felt we could really convey the beauty and the deliciousness of freshly-picked tomatoes. Considering Pastorelli uses only the freshest San Marzano tomatoes, they gave me a lot of liberty to really showcase the gorgeousness of the product.
So far, both Private Label pages and Custom Formulation pages feature ripe tomatoes to give prospective customers the feeling they’re in the right location (and making them hungry, too!). I brightened up the imagery, created new content and incorporated multiple pages into one with the use of tabs / templates for Oils, Tomatoes and Vinegars (private label) and a FAQ for custom formulation.
I look forward to working with the team to continue build out the rest of the site
