Walt Whitman was perhaps the most celebrated bearded man in the Philadelphia area, but we set out to prove that few Philadelphians knew anything about the man whose name is honored by one of the area’s most traveled bridges.
In fact, results showed that most people thought he was the founder of Walt Disney World.
Bolide Communications teamed up with Philadelphia’s top mixologists – Christian Gaal and Phoebe Esmon to create 3 signature drinks in honor of Walt Whitman. We enlisted Philadelphia’s hottest burger creator Tommy Up to create a potato theme menu and held a bearded contest at Live Nation’s brand new spectacular concert venue – the Fillmore Philadelphia.
We measured everyone’s beards and donated a dollar for every inch of facial hair to the Testicular Cancer Fund – raising over $3,000 for charity.