A New Website for Some Amazing Kids


DSASNJ (formerly known as Kiids.info) is a non-profit organization in southern New Jersey that provides provides support, connection and resources to individuals with Down syndrome and their families. They were undergoing a name change and their website was old / outdated, not up to the standards of peer organizations.

They turned to Bolide Communications to start all over again, and it wasn’t long before we were inspired by the faces of the kids in their chapter. 

We used this inspiration to drive the creative process – putting the smiling kids’ faces front and center of all content.

Their old website was outdated – information was erratic and didn’t convey the right tone of this worthwhile organization

Dynamic / Custom Features

With the children at the forefront, this new website allows others to feel comfortable when visiting – seeing they’re not alone in their care for their children with Down syndrome and allowing DSASNJ to be the first stop for resources, information and to forget new friendships (via local events) for children with Down syndrome, as well as their caretakers.

The new website features:

  • Customized event calendar with age-appropriate events
  • More prominent way to drive donations for the organization
  • More prominent way to join events and become part of their community
  • Easier to navigate resources on a local and national level

On a personal level, this was a labor of love.  I really enjoyed working with the founders (Terri and Dria) and I’m completely inspired by the amazing accomplishment these kids (and their caretakers) achieve, every day.