+ marketing strategy
+ Public relations / Social
+ website design
wallenpaupack
Brewing Company
ABOUT THE BREWERY
FOUNDED IN 2017, WALLENPAUPACK BREWING COMPANY IS A GROWING BREWPUB LOCATED IN HAWLEY, PA – IN THE POCONO MOUNTAINS.
AN IMPRESSIVE OPERATION AND A BEAUTIFUL BREWERY, THEY TURNED TO BOLIDE COMMUNICATIONS TO HELP TAKE THEM TO THE NEXT LEVEL IN AWARENESS; BEYOND THE IMMEDIATE VICINITY.
Process steps
1
WE BEGAN BY DEFINING A BRAND NARRATIVE TO EFFECTIVELY TELL THE WALLENPAUPACK STORY. WHAT SETS THEM APART FROM ALL THE OTHER BREWERIES OUT THERE?
WE NEEDED SOMETHING TO CAPTURE THE ESSENCE OF THE BRAND AND REINFORCE THROUGH ALL CONSUMER TOUCHPOINTS.
2
WORKING QUICKLY, BOLIDE COMMUNICATIONS CREATED A BRAND PYRAMID AND ALIGNED WITH OWNERSHIP.
FROM THERE, WE QUICKLY CREATED SALES COLLATERAL AND BEGAN WORKING ON A NEW WEBSITE TO GET THE WORD OUT.
3
SIMULTANEOUSLY, BOLIDE COMMUNICATIONS REACHED OUT TO VARIOUS MEDIA & SOCIAL MEDIA INFLUENCERS TO DRIVE AWARENESS.
IN ADDITION, BOLIDE COMMUNICATIONS WORKS ON ADDITIONAL BRANDING MATERIALS SUCH AS NEW TAP HANDLES AND MORE.
NEW POSITIONING
BREWED WITH LAKE AFFECTION
BRINGING IT TO LIFE
New tap handles to convey the brand positioning
(coming soon)
