DRIVING BEER SALES WITH AN UPDATED WEBSITE
Swinkels Family Brewers Imports (previously known as Latis Imports) is the US & Canadian importer of premium beers including the iconic RODENBACH, LaTrappe, PALM, Hollandia, Bavaria and Habesha beer.
Its website was outdated and broken – the beer finder continually crashed, leaving consumers at a dead-end when trying to find and purchase beer, locally. Still, retailers and wholesalers were reliant on the back-end which included images, packshots and sales collateral materials.
Bolide Communications redesigned the site with a focus on consumer path-to-purchase. The beer finder was fixed and integrated into the site, and Bolide Communications built out e-commerce partnerships so that consumer everywhere in the United States were able to find and buy the beer.