Public relations
schofferhofer Pomegranate
A Fruit Beer Launching In the Middle of Winter?
In the Pacific Northwest?
Challenge Accepted
Bolide Communications was tasked with getting buzz for a new product line extension for the popular German import Schöfferhofer.
In limited markets as a trial run, the product was only available in Utah, Washington and Oregon – arriving on store shelves in the dead of winter (January 2018).
We started with early buzz and attention in the trade media to ignite the local sales team to drive account acquisitions. Following this success, we drove lifestyle media by getting the brand on various regional television segments. Finally, we sent the beer to key bloggers who fell in love with the liquid and offered them various drink recipes (beer cocktails) to showcase the product’s versatility in getting them through the long winter months.
