Public relations
Santa Clausthaler Comes to town
THE FIRST EVER HOLIDAY
NON-ALCOHOLIC BEER
A PIONEER IN THE CATEGORY, CLAUSTHALER HAS A 40 YEAR HISTORY OF MAKING EXCEPTIONAL NON-ALCOHOLIC BEERS AND ARE COMMONLY CITED AS AMONG THE BEST TASTING IN THE CATEGORY. IN DECEMBER 2020, THEY PUT OUT A LIMITED EDITION HOLIDAY BEER – THE FIRST OF ITS KIND.
OUR OBJECTIVE
GENERATE AWARENESS IN KEY MARKETS TO EXCITE WHOLESALERS AND RETAILERS, WHILE SIMULTANEOUSLY REINFORCING THE BRAND’S STATUS OF BEING THE PIONEER OF NON-ALCOHOLIC BREWING.
RESULTS
+25 MILLION MEDIA
IMPRESSIONS
AMONG LIFESTYLE & TRADE MEDIA OUTLETS
PRODUCT SOLD OUT EVERYWHERE