Despite a global pandemic, Bolide Communications drove attention and buzz among social media influencers
Following the recent launch of Vibrant P’Ocean (Dogfish Head and Rodenbach collaboration), Bolide Communications initiated a word-of-mouth program designed to keep RODENBACH top-of-mind (even during a pandemic).
Focus was shifting mindset away from IPAs and Stouts and into more sessionable beers such as sours.
Instagram “influencers” were identified by Reach and Relevance – targeting those who showed an appreciation for craft and/or sour beer
Prior to sending, everyone committed to posting a picture (assuming they enjoyed the beer)
No payments or sponsorships – 100% organic reach