Big agency thinking


When big agencies bring in senior talent, but then assign the work to junior account executives (who then leave for a better job), we think the system is broken.  That’s why I only bring on board senior talent who bring depth of experience, maturity and staying-power to every piece of business.

But it’s more than that.  

You’re also getting a very large commitment from me.  I’m in the trenches – I’m doing the work, and I’m the one accountable to everything that’s going on.

Client testimonials

David van Wees, President
Swinkels Family Brewers

"Craig is a great partner for all our marketing needs. He brings strategic thinking and best-in-class execution while constantly being a true champion of our brands to external partners and audiences”

David Deuser, CMO
Radeberger USA

"Craig has been by our side for many years now helping to elevate our brands among lifestyle and trade media. He expertly crafts his stories and generates meaningful press attention that helps us drive sales across the country.

Marlene Allen, Owner
Same Sun of Vermont

"Craig was a pleasure to work with on the redevelopment of our company website. The process was professional and collaborative, always taking into account how we want to represent our brand but sharing his know-how and creative ideas. He works quickly, efficiently and was extremely responsive. I'm thrilled with the outcome and wouldn't hesitate to work with Craig on future projects."

Becky Ryman, Owner
Wallenpaupack Brewing Company & The Wake Zone

“Craig helped us define our brand positioning, which translated into new tap handles, a new website, and terrific media coverage which has helped us increase our brewery’s awareness. He also created a new brand identity for our second location and a great website as well”

Molly Gregor, Founder

"Craig built me the site of my dreams, leaving no stone unturned. Remarkably, he had an answer for every time I asked 'can we do this' - he somehow managed to build a responsive site with every bell and whistle I could possibly have asked for."

John Carini, Owner

"Craig was incredible - he expertly captured my CRM business and was able to articulate the brand in a way we hadn't been able to do before. And he built for me a terrific, responsive website that has modernized our brand and allowed for better customer interactions."